Nefertari, Queen of Ramses II, Pharaoh of the 19th Dynasty of Ancient Egypt
The life of Nefertari provides many lessons that can be applied in corporate restructuring and M&A projects, including the importance of leadership, continuous learning, uniqueness, and creativity.
She is said to have played an important role in the development of her country, not only through her beauty, but also through her devout religious beliefs and political influence, and through her leadership in support of Ramses II, the head of the country.
Thus, Nefertari teaches us many important lessons in corporate restructuring and M&A, such as the importance of communication skills, strategic thinking, corporate culture, and brand value.
In the corporate restructuring and M&A business, in the past, investments in “loss-making growth companies” that were still in the deficit state in terms of sales and profits, despite having received investments, but were expected to grow profitably in the future, were very popular among the investor and other parties.
However, the failure of large IPO deals around 2019 and the spread of the new coronavirus have increased concerns about investing in companies with growing deficits, and investors are now focusing on companies that are more profitable and showing stable growth.
Not only when investing in loss-making growth companies, but also in corporate restructuring and M&A projects, it is necessary to fully analyze the business model, growth strategy, and financial condition of the company and make investment decisions based on a thorough understanding of the risks involved.
In corporate restructuring and M&A projects, it is also very important to determine whether the company’s business model and growth strategy can be improved and profitability enhanced, whether the company has an attractive business model with growth potential in the future, and whether the company’s strengths can be capitalized on through restructuring and M&A. In many cases, therefore, corporate restructuring and M&A require specialized knowledge and experience, and it is very difficult for investors to find appropriate solutions.
Recently, The number of advisors who have been able to invest in big-hit investment deals is fewer and fewer. The existence of a bubble of investment capital at one time has increased competition in the corporate restructuring and M&A markets, making it difficult to find good investment opportunities.
In addition, today’s corporate restructuring and M&A markets are globalized and diversified. New industries are being created by the development of digital technology, and investment opportunities are emerging that transcend traditional industry boundaries. Therefore, in order to find excellent investment opportunities, it is necessary to have a broader perspective and deeper knowledge that goes beyond past cases and know-how and is full of creativity.
In fact, investors’ demands are also changing, and they are looking for investments with more strategic objectives than simply raising capital. For example, “sustainable management,” or investments that take environmental, social, and governance (ESG) into consideration, and investments that employ a “long tail strategy,” in which companies offer a variety of products and services to satisfy individual demand and aggregate that demand, rather than a market dominated by major corporations, are also attracting attention.
Thus, right-brained and artistic ideas full of creativity have become important in corporate restructuring and M&A business. By utilizing our artful know-how, it will be possible to find new business opportunities in corporate restructuring and M&A. For example, we can utilize design thinking and creative approaches to develop new products and services, enhance brand image, and achieve higher value-added integration. We also have the know-how to discover and grow companies with creative know-how that are gaining attention in the Japanese and global markets.
In our corporate restructuring and M&A business, we will leverage our strengths to achieve growth strategies and contribute to investors by working to expand business in Japan and globally.